With the growth in the web advertising space as well as video space it makes perfect sense to now go after the most used consumer technology in the world - mobile phones.

There are a number of companies starting to look into this market including Google. This will be a growing in the near future and first to market will either get aquired or become the new advertising kings.

The big question will be how effectively this will done as with the web keywords work well to determine what a person is looking for. With mobile phones this is a whole other story unless a user is browsing the web via a mbile phone.

Another pressing question is will people want to be bombarded with more advertising. Currently it is nearly everywhere we look, except toilet paper. Maybe that is an idea. Free toilet paper if you are willing to check out the advertising on the roll.

Anyway back to mobile. If any one company can effectively master that platform there will be untold riches at the end of the rainbow.

I will be monitoring this one as it is the way of the future. 

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