I was reading some interesting articles the other day on the most popular search engines and people have come to the conclusion that the search engine wars are over and Google has won the war.
I personally don’t think that this is true as, if we just have to think back a decade or so Yahoo was the king of the hill and from no where out pops Google and throws Yahoo out of the sandbox, which they are slowly getting back into now. The war of the search engines will not stop as there are many small competitors out in the market some of the engines are niche focusing on a specific area like travel.
I think that there will be a lot of focus on the niche search engines in the future as people don’t want to wade through 500 million results to get their information. They want it quick and precise. I know the likes of Google, Yahoo, MSN as working hard on bringing that experience to the user, but I think in the long run the more focused search engines will gain a lot of traction and a fair user base.
We might even see a real Google competitor pop out of the wood work one of these days and take on the mighty Google. It might even be fair to say that they could have an even cooler name then Google.
I think that one of the main reasons Google became so popular was that it had 2 great features. One was the fast and relatively accurate results it delivered and the other was the cool name factor. The cool name factor was just as important as the service it delivered and I think if it was name for example thegreatestsearchengine.com or fastsearchengineresults.com it might have not grown so fast as the name would have stuck in peoples minds. This is important as it is the masses of people that make Google successful.
The cool name theory is an important one as that in itself could make or break a web business.
People should always remember that it is the faster fish that eats the slower one, not the bigger fish that eats the smaller. So I hope we will see a faster fish soon.