So lets says Microsoft puts the cash down and Yahoo agrees to the offer. The next step would be to integrate the products in order to have one cohesive look and feel. This is obviously going to be an issue as there some areas that both compete head on. Which one would Microsoft take the more open standard Yahoo way or their own. My guess goes with them taking their own way as that is the Microsoft way. So alot of products from Yahoo would be dropped like maps for example , messenger and those users would be migrated to Microsoft’s platforms.

This could have a disastrous impact for the Yahoo user base and maybe a boon for Google. Open Standards I believe work the best on the net. An open developer community always produces more innovation then a closed system with tons of rules and regulations.

From a branding point of view which brand do you work with as you possibly cannot run both at the same time. So will Yahoo slowly be migrated to an MSN brand ?  Or will it say a Microsoft company under the Yahoo logo.

this is very difficult as I think both companies will not want to alienate any of the user base as that could equate to millions fo dollars of lost revenue should you get a mass migration of users. But from an advertisers and business point of view one wuld have to make a decision on what the strategy of the new entity would be. You cannot run both companies independantly as that would be a waste of resources.

Would we also see further job losses at Yahoo ? Most definitely as Microsoft would be looking to cut costs and move towards their calculated ROI.

Should this deal go though and products begin to change we should probably expect to see alot of new startups competing in the those spaces.

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