There is a ton of hype around web 2.0 and its consumer orientation but what about web 3.0 I have read 2 very interesting articles around what web 3.0 should be about and there is a recurring them that it is more focused around centralization and personalization. What this really means is that all your information will be floating around you profile and marketing will be targeted towards your likings. A bit like Project Beacon from Facebook but less intrusive and impersonal.

I think this is where the semantic web comes into play as that is where we are slowly moving to. I am sure as I write this all the major and minor search engines are busy at work trying to bring this concept to the consumer market. If we look around the web we will see some of this web 3.0 animal like ad targeting from the likes of Yahoo and Google and Facebook.

My issue here is how does privacy come into play with this. Do we just give all our information to a site and then get nailed with marketing from corporations or will it be a case of I like red fast cars with V8 engines and based on that get targeted by the likes of GM and BMW. It will be interesting to see how this will work. I think Yahoo has a great opportunity here as they tons of user information at their disposal.

I have read two interesting articles on web 3.0 and if you are interested please click on the links below

http://www.readwriteweb.com/archives/web_30_is_it_about_personalization.php

http://www.readwriteweb.com/archives/web_30_4cpvs.php

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